Presenter PR Kit | HR West 2019
HR West 2019
Conference Attendee Photo

Presenter PR Kit

MARCH 11-13, 2019 | OAKLAND CONVENTION CENTER

We look forward to having you speak at HR West—presented for 35 years by Next Concept HR Association, the second-largest HR association in the country.

HR West is where HR professionals go to find out What’s Next—and this year’s event promises to see the largest attendance ever!

Partner With Us and Get National Exposure as a Top Tier Speaker

A rising tide raises all ships. Let’s piggy-back each other’s promotional efforts — we welcome your co-marketing ideas. We have four tiers of partnership to help you make the most out of your speaking opportunity. Contact Jenna Watson, at jwatson@nchra.org to let us know which tier you select:

Tier 4 Speakers (Bronze) | Tier 3 Speakers (Silver) | Tier 2 Speakers (Gold) | Tier 1 Speakers (Platinum)

Session Title and Link
Your official marketed title and link will be live in November 2018. Contact jwatson@nchra.org to request a “short link” URL of your individual session which you can then link to from emails, social media posts, and more.

Speaker Friend Promo Code
Your friends and colleagues can receive a discount on their conference registration through you, by using your speaker friend promo code. Feel free to share your promo code widely. Use this code as a nice benefit to your audience and a way to remind them of your speaking session. Your speaker friend promo code will be in your Presenter Zone (coming late November 2018).

Social Media Contest
In addition to selecting a speaker tier, participate in our speaker social media contest by posting on Facebook, LinkedIn, Instagram or Twitter with hashtags #HRWest19 and #HR. Beginning November 1st, we will be selecting random weekly winners. Your post must be public to be entered (so we can find and see it)! Continue posting up until Friday, March 1st before the conference to win a chance at one of the two grand prizes, for the most posts:

PRIZES
  • 1st Place – Two Night Stay at the Oakland Marriott City Center. Approximate $400 value – no cash value other than for reimbursement if hotel accommodations have been previously purchased.
  • 2nd Place – Valet Parking at the conference ($100 value)
  • WEEKLY WINNERS - we will select a weekly winner ($20 Amazon gift card) across all platforms -- everyone welcome.

YOUR THREE DEADLINES (to be completed in your Presenter Zone):
1) Sign Speaker Agreement by December 14, 2018.
2) Upload headshot by December 14, 2018.
3) Upload final PowerPoint presentation, session handouts and any related materials here in your Presenter Zone by January 31, 2019.

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Tier 4 Speakers (Bronze)

As a Tier 4 Speaker, you enjoy the basic publicity that all speakers receive, i.e. listing on the website, listing in the full pre-conference brochure that is mailed to tens of thousands of HR professionals, listing in the conference app, as well as listing in the onsite conference guide.

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Tier 3 Speakers (Silver)

As a Tier 3 speaker, you enjoy the same publicity as Tier 4 speakers, plus you are featured by our HR Association in the following five channels: our large LinkedIn Group, our online member community, our Facebook page, our LinkedIn page, and our Twitter feed.

Be sure to read the basic information that applies all speakers under Tier 4 about your Session Title and Link, Presentation Slides, Speaker Discount, Full Conference Attendance, and Hotel Room Block.

To qualify as a Tier 3 speaker, you must contact jwatson@nchra.org and do at least three of the following activities:

Update Your Email Auto-Signature
Put this link in your email auto-signature I'm speaking at HR West 2019 and/or display the “I’m Speaking at HR West 2019” button available to you via jwatson@nchra.org. You can post this button on your website, social media, and email signature. Your session will be live in November 2018. Once it is live, please contact jwatson@nchra.org to request your personalized “short link” URL and hyperlink your button to your session description.

Submit for our Next Concept HR Magazine (digital)
Contact our publicist, Laurie Pehar Borsh, at lauriepeharborsh@lpbpr.com about submitting an article for our digital magazine, Next Concept HR Magazine, which we promote to our community in an email blast to over 30,000 HR professionals as well as over our social media channels.

Submit Media
Do you have a website or any videos, blog posts, whitepapers, tip sheets, infographics, or case studies you can share with us? We’d love to use them to promote your session. Please share them with our publicist, Laurie Pehar Borsh, at lauriepeharborsh@lpbpr.com.

Post a Web Press Release on your Website
Contact our publicist, Laurie Pehar Borsh, about a template for a press release about your speaking session. Customize it for your session and post it live on your website as well as promote it over social media.

Tweet
Starting now, tweet about the event using #HR and feel free to share your speaker discount code with your Twitter followers in public tweets. During the event, tweet on both #HR and #HRWest19 to reach attendees in the audience as well as the greater worldwide community of people interested in HR. Also, please follow us @hrwestconf and @NCHRAConnect and re-tweet our tweets.

Engage on Facebook
Like us on Facebook (facebook.com/NCHRA) and share our posts. Share your speaker discount code and invite people to “Learn more at HR West 2019 www.hrwest.org” Or post your own stories on your page and link back to hrwest.org.

Post on LinkedIn
Post on your LinkedIn page about your session topic/industry news, share your Speaker Promo discount code and invite people to “Learn more at HR West 2019 www.hrwest.org” Or you can follow our LinkedIn company and group pages and comment and like our posts.


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Tier 2 Speakers (Gold)

As a Tier 2 speaker, you enjoy the same publicity as Tier 3 speakers, i.e. you are featured by our HR Association in the following five channels: our large LinkedIn Group, our online member community, our Facebook page, our LinkedIn page, and our Twitter feed. ADDITIONALLY, you are mentioned along with other Tier 2 Speakers in an association press release and an HR West Conference email blast to over 30,000 HR professionals.

Be sure to read the basic information that applies all speakers under Tier 4 about your Session Title and Link, Presentation Slides, Speaker Discount, Full Conference Attendance, and Hotel Room Block.

To qualify as a Tier 2 Speaker, you must contact jwatson@nchra.org and do at least five of the activities on the Tier 3 list.

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Tier 1 Speakers (Platinum)

As a Tier 1 speaker, we specially feature you and your session in two HR West Conference email blasts to our community of over 30,000 HR professionals. We also mention you in an association press release and mention you in an additional 3rd email blast, along with the Tier 2 speakers, to over 30,000 HR professionals. Finally, you are featured on the following five channels: our large LinkedIn Group, our online member community, our Facebook page, our LinkedIn page, and our Twitter feed as well.

Be sure to read all the basic information for all speakers under Tier 4 with regard to your Session Title and Link, Presentation Slides, Speaker Discount, Full Conference Attendance, and Hotel Room Block.

To qualify as a Tier 1 Speaker, you must contact jwatson@nchra.org and do at least five of the activities on the Tier 3 list, as well as send two email blasts to over 2,000 contacts.

Two Email Blasts With Your Speaker Code to Over 2,000 Contacts

Send two emails to your prospects and clients describing your session and sharing your speaker discount code with them. If you have a list of contacts greater than 2,000 records, please contact Ingrid Stabb, AVP of Marketing, at istabb@nchra.org about your availability to form a larger co-marketing partnership.

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