303: Chief Authenticity Officer, the New HR Frontier

Tuesday, 24 April 2012 - 7:30am to 8:45am
Workplace Application: 

Use the advantages of being authentic to develop company culture and create effective processes as a strategic partner in your organization.

The New Frontier for HR Leaders is to create a culture of authenticity. John Grant, in The New Marketing Manifesto wrote, "Authenticity is the benchmark against which all brands are now judged." Authenticity in the workplace creates dynamic teams, and is necessary for the delivery of timely, constructive feedback. HR leaders are perfectly positioned to be the Chief Authenticity Officer. Stepping into this essential role transforms your company culture, and in turn your results.

Presenter: 
Anna McGrath, Founder and President, WonderWorks Consulting

Anna McGrath launched WonderWorks Leadership Development in 2003 and has built a reputation as one of the leading experts in executive consulting. Anna’s distinguished roster of global and diverse coaching clients includes Fortune 500 companies, mid-sized businesses, small-business owners and start-ups. Her strong leadership background in the financial, retail and sports management industries spans two decades and provides extensive real-world corporate experience to her clients. Anna is the creator of the WonderWorks I.M.P.A.C.T. Solutions™ programs and the Make Your Goals APPEAR™ method.

Session Category: